Our consulting
helps you answer
following some
of the issues
and key
questions:
(1) What are
or should be
your CRM
objectives?
*
SWOT Analysis
*
ROI Objectives
(2) How do we
align CRM
objectives with
overall business
objectives?
*
CRM interfaces
with other areas
*
Key Process
Areas in CRM
*
Extent of
Business
Analytics and
Business
Intelligence
Capabilities
(3) Are there
any gaps in our
CRM process?
*
Workflow
Modeling
*
Gap Analysis
*
Constraint
Analysis
*
Remodeling CRM
Strategy
(4) Do we
need end-to-end
CRM or should we
focus on
specific
objectives
first?
*
Verification and
Validation
*
Trade-off
evaluation
(5) What are
the CRM industry
trends we need
align ourselves
with?
*
Licensed
Software vs.
Subscription-based
Software-as-a-Service
*
Reporting vs.
Analytics vs.
Intelligence
(6) What are
the key
technical
attributes of
our CRM?
*
Flexibility for
customization
Web 2.0
*
Service Oriented
Architecture
best suited
tenancy model
(7) Should we
buy an
off-the-shelf
CRM product or
develop our own
application?
*
Vendor Analysis
*
ROI revisited.
Holistic
approach of our
consultants
helps you in
defining and
architecting the
right solution
that your
business needs
for managing and
sustaining the
growth.
CRM, in our opinion, is the most
crucial among all the Extended Enterprise
Applications, since it takes care of the revenue
side of your enterprise value chain. CRM
implementation covers mainly Sales, Marketing
and Services functions of the organization. It
allows you to create efficient sales
opportunities, through compelling marketing
campaigns based on the analyzed customer data
and opportunities for cross and up-selling your
existing or new products or services. CRM
implementation success therefore leverages
heavily on the experience of professionals, who
have had hands on experience in the disciplines
of sales, marketing and customer care.
CRM Consulting
Services
In today’s competitive world, CRM is must business strategy not optional. CRM consulting service helps clients by utilizing complete potential of their customer relationship management system by exceeding end client’s expectations. We work with clients to help improve existing marketing and sales processes, integrate third party business systems and gather customer information.
CRM consulting services consists of business and technology consulting. Business consulting will help unleash better marketing and sales processes whereas technology consulting will help you identify technology platform to build or select your CRM solution development.
CRM Implementation
Our CRM implementation methodology includes the following steps:
* Assessment of your current CRM practices across sales, marketing and customer care functional areas and the extent to which they are catering to your customer needs.
* Formulation of CRM strategy specific to your organization on the basis of your overall business strategy.
* Preparing evaluation criteria for CRM product or customized solution and selecting a solution in line with your CRM strategy and business process requirements.
* Developing CRM technology architecture along with its interfaces with your existing applications, so that deployment and integration processes and issues are foreseen and planned for.
* Working together with your team in the best decision solutions and link to Credit Reference agencies.
* Drafting CRM implementation roadmap and project plan.
* Establishing performance matrices and measurable targets.
* Product customization or customized solution, development, implementation, integration and deployment.
* End user training and change management.
* Post implementation support.
CRM Product
Development
GRIFFIN Ltd. is providing CRM product development services and implementing solutions through its own resources. Where necessary we are using independent software vendors (ISVs). Our product development team develops CRM software products for ISVs providing core CRM engine as a basic for industry specific and niche CRM solutions.